For this project, the client came to me with a simple product for cleaning the air in an enclosed space. He was looking for help with branding and promotion. We were starting from scratch, right down to creating a name for the company.

 

It was important that the company name allowed for future product additions. Thus, together we came up with the name, InSol, Innovative Solutions for Healthy Living. 

 

Next came the logo and branding guidelines. The "S" is actually an upside-down question mark that speaks to the fact that the "innovative solutions" answer a question or need. I chose the turquoise and yellow colors because they were on trend and because they invoke clean air and sunshine.

 

Next came the website design. The site is designed using WIX and designed to feel clean, fresh, and healthy. The biggest challenge with this project was that the client provided almost no content or copy. I had only a few poorly lit images of the product and a brief description of how it worked. I created the extra images and illustrations using Adobe Illustrator and Photoshop.

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View the live site here