The goal of the client for this project was an executive summary that was lighthearted and somewhat playful, while still being informative and polished. I used their established branding guides for color and font selections and then added a bit of whimsy. 

​

The biggest challenge with this type of publication is organizing a good amount of copy into bite-size pieces and interspersed with photos and graphics so that the reader will want to keep reading.

​

I created this 5-page booklet with Adobe InDesign. Photos were sourced from Adobe Stock and Dreamstime.